If you have a candle business, there are many ways you can sell your candles. These include online, a physical store, and through mail order. There are pros and cons to each of these methods. It is up to you which type of store you prefer to sell your products.
An online store is the most affordable type of store to sell candles for many reasons. Online, you can design your candle shop and once your store is up and running, the only fees you will have include the costs for shipping, making more candles, and the annual fees for the domain name. If your state requires it, you may need to pay sales taxes each year also. Many people enjoy an online store because they can run it from the comfort of their own home. Just ensure your online site is optimized and users find you when looking for candles and not edge protectors. If your site is pulling up when people are searching for edge protectors, chances are good they are not going to buy candles from your business. Talk to a writer about how you can get the right content so your business isn’t found from edge protector searches.
A physical store can be very expensive because of the costs associated with it. Physical stores require money for monthly rent, utilities, employee salaries, safety items like corrugated cardboard edge protectors, and even the cost to travel to and from work in fuel. Unless your business is generating so much revenue and you have so many orders that you need to hire employees to make candles for you and provide shipping and your home doesn’t have the space, you can run your business from home. You can even be subject to being sued if a child slips on a wet floor and cuts their head open because you weren’t using corrugated cardboard edge protectors on the corners. Not everyone thinks about using things like corrugated cardboard edge protectors in a business, but many people think of ways to sue a business due to safety issues.
Another type of business you might consider is a mail order business. This is the cheapest kind of business but you won’t get the visibility as you would have a store on the street or on the web. Keep in mind when you sell candles and ship them you must provide fragile shipment protection. Fragile shipment protection will allow buyers to ship back their candles if they arrive to them and the glass or container is broken. Fragile shipment protection helps you build credibility that you stand behind your product and you want the customers to be happy.
Some of the several different methods you can use to sell candles include an online store, mail order, or setting up a physical store location. These are the most popular methods of selling candles. It is best to consider which type of store fits in your budget best, which is the most convenient, and which store you will be most comfortable operating.
Posted on June 11th, 2011 by Mark Huntington
Filed under: Archipelago Candles | Comments Off